How MencionAI Works in Practice for Brands in Brazil

The idea behind MencionAI is quite simple: to understand how AIs perceive your brand, where your competitors are appearing, and turn that into actionable steps to improve your visibility.

We monitor responses in ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek based on prompts that make sense for the market, product, and buying moment of each company.

But tracking mentions is just the beginning.

What MencionAI Monitors

After setting up the company, we define the main competitors and the prompts we want to track.

The idea is not just to ask about the brand. We want to understand what happens when someone asks, for example, about the best solutions in a category, compares two companies, or looks for a solution to a specific problem.

From these responses, we can track when the brand appears, in what position, how it is presented, which competitors appear, and which sources are being used by the AIs.

How We Transform Responses into Data

A brand being mentioned once doesn’t say much on its own.

That’s why MencionAI analyzes different signals to understand the company’s visibility in AIs.

Frequency of appearance, position, quality of citations, coverage among models, sentiment, share of voice, breadth, and consistency are part of this analysis.

These signals form the ARS, our visibility score.

This way, we can move from simply asking "did my brand appear?" to understanding how it is positioned relative to competitors.

The Most Important Thing is to Understand Why

The score helps indicate where to look, but much of the value lies in the responses themselves.

Why was a competitor recommended and your company wasn’t?

Which source supported that response?

Did the AI accurately describe what your company does?

Does your brand appear in ChatGPT but disappear in Gemini?

Is there content on that topic, but it’s not being used as a source?

These gaps help understand what might be limiting the brand's visibility.

From Diagnosis to Action Plan

This is where one of the most important parts of MencionAI comes in.

Based on the gaps identified, we create a personalized Action Plan for that company.

We have a catalog with hundreds of possible GEO actions, but the idea is not to deliver a giant checklist.

The goal is to understand which actions truly make sense for the identified scenario and prioritize what should be done first.

It could be creating a comparison, improving a case study, clarifying a product, working on presence in external sources, fixing a technical issue, better structuring a page, or creating new evidence on a specific topic.

Content is part of GEO, but it is far from being the only front.

Then, the Cycle Starts Again

As actions are executed, we continue monitoring the prompts and the responses from the AIs.

Did the brand start appearing where it didn’t before?

Did its position change?

Is it now being recommended?

Have new sources started to be used?

Is the competitor still occupying that space?

This monitoring allows us to understand how visibility is evolving and what the next gaps are.

In the end, the logic of MencionAI is:

Monitor → understand → prioritize → act → measure again.

Because knowing that your competitor appears more is just data.

Understanding why this is happening and what to do to change it is what really matters.

Frequently Asked Questions

What AIs does MencionAI monitor? Today we track responses from ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek.

What is the ARS? It is MencionAI's score for tracking a brand's visibility in AI responses. It gathers different signals, such as frequency, position, citations, coverage among models, sentiment, share of voice, breadth, and consistency.

Does MencionAI only monitor mentions? No. Monitoring is the starting point. We use the data and the responses themselves to find gaps and turn the diagnosis into a personalized Action Plan.

Is GEO just content production? No. Depending on the diagnosis, actions can involve content, case studies, comparisons, product pages, technical structure, external sources, authority, clarity of positioning, and various other fronts.

Pedro,

From MencionAI