GEO for professional services
People looking for a lawyer, accountant, or clinic ask AI for the best professional in their city. If the firm is not cited, the lead goes to a rival or a directory.
Who it is for
Law and accounting firms, clinics, consultancies, and independent professionals with their own site. Partners in legal, health, and B2B services marketing who already invest in content and want to show up in AI.
Prompts clients already use
- Best labor lawyer in São Paulo
- Accountant for MEI and Simples Nacional
- Best dermatology clinic in Belo Horizonte
- Tax consultancy for ecommerce vs firm X
Monitor specialty plus city
Professional-service prompts mix niche and location. MencionAI shows whether the model cites your name, a directory, or a rival — and in which position.
Authority pages AI can cite
Partner bios (Person schema), service pages, careful FAQs, cases, and articles that answer the client’s question. ProfessionalService and FAQ help the model bind entity and specialty.
Share of voice versus directories
Jusbrasil, Doctoralia, and generic listings often occupy the answer. Measure when you are the direct recommendation versus a third-party profile.
Action plan for the firm’s site
MencionAI prioritizes specialty pages, schema, press mentions, and NAP consistency. You execute on the site; scans show whether AI started citing the firm.
Frequently asked questions
Does AI recommend firms or only directories?
Both. Many models list portals before a name. Clear specialty pages, bios, and reviews on your domain raise the chance of a direct citation. MencionAI shows which pattern appears on your prompts.
Can law firms use GEO without breaking advertising rules?
GEO measures how you already appear. Published content still follows OAB and health-board rules. Do not invent specialties or promise outcomes; focus on service clarity and verifiable authority.
Does schema help clinics and firms?
Yes. ProfessionalService, Physician, Person, FAQ, and LocalBusiness (when there is an address) help models link name, specialty, and city. Pair with service pages in clear Portuguese.
How do I choose the right prompts?
Use the client’s language: specialty plus city or for MEI, not internal jargon. Include a versus prompt if a known rival exists. MencionAI monitors the set continuously.
Does GEO replace Google Business and local SEO?
No. Google profiles and local SEO remain critical for maps and search. GEO covers synthesized answers in ChatGPT and Gemini, where a click often never happens.