GEO vocabulary

GEO and AI visibility glossary

Terms Brazilian teams use when measuring mentions and citations in ChatGPT, Gemini, Perplexity, and other AIs.

GEO (Generative Engine Optimization): The practice of measuring and improving how a brand appears in AI-generated answers — mentions, citations, sentiment, and share of voice.
ARS (AI Recommendation Score): MencionAI’s 0–100 index summarizing brand recommendation strength across monitored prompts and models.
AI share of voice: How often your brand is mentioned versus competitors in the same AI answers.
Mention: When the model names or references your brand in the synthesized answer.
Citation: When the AI links or attributes a URL on your domain as a source.
llms.txt: A root-site file that curates URLs and definitions for AI systems to ingest preferentially.
Visibility score: A 0–100 metric summarizing how often and how prominently your brand appears in monitored prompts.