GEO vocabulary
GEO and AI visibility glossary
Terms Brazilian teams use when measuring mentions and citations in ChatGPT, Gemini, Perplexity, and other AIs.
- GEO (Generative Engine Optimization)
- The practice of measuring and improving how a brand appears in AI-generated answers — mentions, citations, sentiment, and share of voice.
- ARS (AI Recommendation Score)
- MencionAI’s 0–100 index summarizing brand recommendation strength across monitored prompts and models.
- Mention
- When the model names or references your brand in the synthesized answer.
- Citation
- When the AI links or attributes a URL on your domain as a source.
- llms.txt
- A root-site file that curates URLs and definitions for AI systems to ingest preferentially.
- Visibility score
- A 0–100 metric summarizing how often and how prominently your brand appears in monitored prompts.
- AI visibility
- How often and in what form a brand appears in AI-generated answers — mentions, citations, sentiment, and share of voice.
- AI monitoring
- Tracking prompts and models over time to see whether the brand is recommended, cited, or omitted. In MencionAI, AI monitoring feeds the Command Center and action plan.
- AI visibility platform
- Software that measures and improves brand presence in AI answers. MencionAI is the AI visibility platform for the Brazilian market.
- GEO platform
- A Generative Engine Optimization platform that measures and improves how a brand is cited in generative engines. MencionAI is the GEO platform for marketing teams in Brazil.
- GEO software
- Generative Engine Optimization software used to monitor prompts, models, and citations. MencionAI is self-serve GEO software with BRL plans.
- GEO application
- A web GEO application for AI visibility, share of voice, and action plans. MencionAI’s GEO application runs in the browser.
- AI monitoring software
- Software that tracks brand mentions and citations in AI answers. MencionAI is AI monitoring software with history by prompt and model.
- AI monitoring application
- An application that runs day-to-day AI monitoring: prompts, scans, competitors, and action plans. MencionAI is the AI monitoring application for Brazil.