llms.txt template: help AI systems understand your brand
MencionAI Blog MencionAI
MencionAI Blog Sep 16, 2026 · 1 min read
Quick answer
OpenAI documents GPTBot, OAI-SearchBot, and ChatGPT-User; Anthropic documents ClaudeBot, Claude-SearchBot, and Claude-User; Perplexity documents PerplexityBot and Perplexity-User. Do not invent tokens for Grok or DeepSeek.
Summary
- llms.txt is a curated, plain-text map that helps AI crawlers and answer engines find your canonical marketing URLs without parsing JavaScript-heavy pages.
- Publish /llms.txt at your site root with: 1.
- - Use stable URLs that match your hreflang/canonical tags.
- - English: https://www.example.com/en/pricing - Português (Brasil): https://www.
Why llms.txt exists
llms.txt is a curated, plain-text map that helps AI crawlers and answer engines find your canonical marketing URLs without parsing JavaScript-heavy pages.
For Brazilian brands, list both PT-BR and English canonicals so ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek can cite the right locale.
Minimal template
Publish /llms.txt at your site root with:
- Brand block — name, one-paragraph positioning, primary category.
- Canonical URLs — home, pricing, FAQ, guides (no tracking parameters).
- Locale variants — link each language version with a short label.
- Discovery links —
sitemap.xml,robots.txt, and optionalllms-full.txtfor expanded markdown context. - Exclusions note — state that authenticated areas (
/dashboard,/share/*) are intentionally blocked.
Quality rules
- Use stable URLs that match your hreflang/canonical tags.
- Update when positioning, pricing, or cornerstone guides change.
- Keep copy factual; avoid keyword stuffing.
- Pair with AI-aware
robots.txtrules for GPTBot, ClaudeBot, and PerplexityBot.
Example section
Product
- English: https://www.example.com/en/pricing
- Português (Brasil): https://www.example.com/pt-br/pricing Short description of plans and trial terms.
[Full template guide](/en/guides/llms-txt-template) · [robots.txt for AI crawlers](/en/guides/robots-txt-ai-crawlers)
FAQ
Which AI crawlers have documented robots.txt tokens?
OpenAI documents GPTBot, OAI-SearchBot, and ChatGPT-User; Anthropic documents ClaudeBot, Claude-SearchBot, and Claude-User; Perplexity documents PerplexityBot and Perplexity-User. Do not invent tokens for Grok or DeepSeek.
What is GEO?
Generative Engine Optimization is how MencionAI gets a brand cited in AI answers.
Which engines does MencionAI track?
MencionAI tracks ChatGPT, Gemini, Google AI Mode, Claude, Perplexity, Grok, and DeepSeek.
