llms.txt template: help AI systems understand your brand

Why llms.txt exists

llms.txt is a curated, plain-text map that helps AI crawlers and answer engines find your canonical marketing URLs without parsing JavaScript-heavy pages.

Minimal template

Publish /llms.txt at your site root with:

1. Brand block — name, one-paragraph positioning, primary category.
2. Canonical URLs — home, pricing, FAQ, guides (no tracking parameters).
3. Locale variants — link each language version with a short label.
4. Discovery links — sitemap.xml, robots.txt, and optional llms-full.txt for expanded markdown context.
5. Exclusions note — state that authenticated areas (/dashboard, /share/*) are intentionally blocked.

Quality rules

• Use stable URLs that match your hreflang/canonical tags.
• Update when positioning, pricing, or cornerstone guides change.
• Keep copy factual; avoid keyword stuffing.
• Pair with AI-aware robots.txt rules for GPTBot, ClaudeBot, and PerplexityBot.

Example section

## Product
- English: https://www.example.com/en/pricing
- Português (Brasil): https://www.example.com/pt-br/pricing
Short description of plans and trial terms.

Full template guide · robots.txt for AI crawlers