How to make your brand appear in Claude
Crawlable content and separate controls for Claude search, training, and user-triggered access.
- Author
- By Equipe MencionAI
- Published
- Published on September 9, 2026
- Reviewed
- Reviewed on September 9, 2026
Three bots, three purposes
Claude-SearchBot navigates the web to improve search results. ClaudeBot collects content that may contribute to training. Claude-User retrieves pages in response to user actions. Anthropic documents separate robots.txt controls for all three.
Set your policy
Allow Claude-SearchBot if you want participation in Claude search. Decide ClaudeBot under your training policy and Claude-User under your user-triggered access policy. Keep private content behind authentication.
Publish readable evidence
Explain the product, audience, price, limits, and use cases on public pages with canonical URLs and internal links. Use structured data only when it matches visible text.
Monitor answers and sources
Repeat relevant Portuguese prompts and track mentions, recommendations, and cited URLs. Variation between runs is normal. Compare trends with the same prompts and competitors.