Mention types & citations explained
Direct mentions, indirect references, comparisons, and cited URLs—how {brand} classifies AI answer signals.
Direct mentions
The model names your brand explicitly in the answer body. Direct mentions are the strongest visibility signal—they show the AI treats you as a relevant entity for the prompt.
Indirect & comparison mentions
Indirect mentions reference your category or product type without naming you. Comparison mentions place you alongside competitors (for example, “Tool A vs Tool B”). Both matter for share-of-voice analysis.
Citations
A citation is when the model links to or quotes a URL from your domain. Citation coverage is often the fastest path to durable visibility—models reuse sources they trust. MencionAI shows citation URLs on every plan.
Why taxonomy matters
Treating all signals as “mentions” hides actionable gaps. A brand can be named often yet never cited. MencionAI separates mention types so your action plan targets the right fix—content, schema, or source authority.