llms.txt template for your brand site

What to include

Brand name, one-paragraph product summary, primary audience, canonical URLs for home/pricing/FAQ/about, language variants, and links to sitemap.xml and robots.txt.

What to avoid

No tracking query strings, no authenticated app URLs, no conflicting copies at multiple paths. Serve as text/plain over HTTPS at the site root.

# Your Brand

Your Brand is a [one-sentence product summary]. Primary audience: [buyer segment].

## Product
- Home: https://example.com/en/
- Pricing: https://example.com/en/pricing
- FAQ: https://example.com/en/faq
- About: https://example.com/en/about

## Languages
- English: https://example.com/en/
- Português (Brasil): https://example.com/pt-br/

## Discovery
- Sitemap: https://example.com/sitemap.xml
- robots.txt: https://example.com/robots.txt

Maintenance

Review quarterly and after repositioning. Keep wording aligned with your public FAQ so LLMs see consistent entity definitions.