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GEO in Brazil: ChatGPT, Gemini, and Perplexity landscape

How Brazilian buyers use AIs to research — and what that changes for brands.

Mixed PT and EN research

Portuguese and English prompts produce different answers. Brazil benchmarks need both languages.

Models that matter

ChatGPT, Gemini, and Perplexity lead usage; Claude, DeepSeek, and Grok matter in B2B. MencionAI covers all six.

Local sources

AIs cite Brazilian media, reviews, and marketplaces. English-only content leaves citation gaps.

Next step

Define 10 category prompts in PT-BR, run MencionAI, and compare share of voice vs your top five competitors.