How to appear in ChatGPT: practical playbook
Actionable steps to increase your brand’s mentions and citations in ChatGPT answers.
Content AIs cite
Comparison pages, FAQs with stable anchors, proof (cases, data), and clear entities (brand, product, category).
Technical signals
Publish llms.txt, allow AI crawlers in robots.txt, and keep schema/JSON-LD consistent with the page.
Measure before and after
Use MencionAI for a ChatGPT mention baseline, ship one action-plan item, and re-scan the following week.
Common mistakes
Only changing meta tags, accidentally blocking GPTBot, or publishing generic content without Portuguese buyer intent.