The complete GEO guide for marketing teams

GEO (Generative Engine Optimization) is the practice of measuring and improving how your brand is cited, recommended, and compared inside AI-generated answers — not just traditional search results.

MencionAI is built for Brazil-first teams: measure ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek on Portuguese and English buyer prompts.

SEO optimizes for links on a search engine results page. GEO optimizes for presence inside the answer when buyers ask ChatGPT, Perplexity, Gemini, or Claude. A page can rank on Google and still be invisible in AI responses if models never cite your domain.

• Visibility score (0–100): how often your brand appears across monitored prompts and models.
• Share of voice: your mention share versus named competitors on the same questions.
• Citation gaps: topics where competitors are cited and you are not — inputs for your action plan.

1. Baseline — Run 10–20 buyer-intent prompts across major models in your market language.
2. Benchmark — Add top five competitors and compare share of voice on the same prompt set.
3. Ship citation assets — Comparison pages, FAQ hubs with stable anchor IDs, /llms.txt, and clear entity schema.
4. Re-scan weekly — Track movement after each content or positioning change.

Prioritize pages that answer “best X for Y” and “X vs Y” queries, publish llms.txt and AI-aware robots.txt, and ensure Organization plus SoftwareApplication JSON-LD on key URLs.

Read the full guide · How visibility scoring works · Mention types & citations